Post

Tim
@timc.eu

For all you wannabe “AI experts” out there. Here’s a quick summary of why meta needs its own model. Meta has a 200.000.000.000 ad business. Meta has 9.999.000 SME advertisers. Meta can create ad agency level visuals, copy and optimisation with its own models, improving performance.

0 reposts1 like

Tim
@timc.eu

If you think Meta has a “corporate” or a “consumer” play. And is going to be “a formidable force” in the leading edge AI fight… You need to put the GPT down. All of this will go into ads, because that’s where all the easy money is. And easy money always wins.

Tim
@timc.eu

Can we now collectively stop posting absolute idiocy on LinkedIn? No? Ah… was worth a shot

Tim
@timc.eu

About 4.999.995 of those advertisers perform worse than the average. Having an AI agency work for them will dramatically increase the effectiveness of their campaigns, and raising the floor. Leading to them spending more budget, leading to a more efficient flywheel.

Tim
@timc.eu

The reason why effective advertisers hate the AI systems now is because we dramatically outperform the average. To us it just lowers the ceiling.

Frederik Werner
@frederikwerner.bsky.social

Nah, people aren't that stupid. Everyone hates slop, leaning into it will just hurt the brand long-term. Spending more on those worse tactics is exactly what companies like Meta want. "Just give us more money, we promise we maybe eventually theoretically bring you some business in return"

Tim
@timc.eu

You’re massively underestimating how poorly these campaigns are run and how much headroom they have to grow. I agree that it can go the Slop way, but for millions of advertisers slop is a step up. This is where the money is.