Post

@tim-waterman.co.uk

There's nothing that can rankle people like giving a place the wrong name. My neighbourhood is Fitzrovia, not "Fitzrovia Quarter" or "Noho" or however some pinheads want to brand it. They're calling it "our neighbourhood" but I don't feel part of that "our". fitzroviaquarter.co.uk

fitzroviaquarter.co.ukFitzrovia Quarter - Discover Our NeighbourhoodWelcome to Fitzrovia Quarter - a thriving neighbourhood in Fitzrovia, where London’s artistic heritage meets West End charm with a mix of shopping, restaurants and culture.

17/10/26, 8:26 am0 reposts3 likes

Uniformbooks

@uniformbooks.bsky.social

Nowhere in London is a quarter... as ridiculous as when they tried 'Midtown' out on Holborn and St Giles, their stupid branded flags on lamp posts.

Tim Waterman

@tim-waterman.co.uk

In all fairness, the term "quarter" was, at one point (before the estate agents and landed gentry got hold of it), acceptable to use. Here is my copy of "London's Old Latin Quarter" (1930), about eastern Fitzrovia by E. Beresford Chancellor.

Longbarrow Press

@longbarrowpress.bsky.social

I expect they will try 'Fitzrovia Village' at some point (if they haven't already)

Tim Waterman

@tim-waterman.co.uk

I feel queasy

Sarah May

@sarahmay1.bsky.social

In fairness, they're saying that Fitzrovia Quarter is within Fitzrovia, they know it's not Fitzrovia and I expect it's not really part of it in the first place

Tim Waterman

@tim-waterman.co.uk

It's somehow even more depressing to think that there's an area within Fitzrovia carved out just for wankers, though.

Sarah May

@sarahmay1.bsky.social

I dunno, keeps them in one place to can avoid

Tim Waterman

@tim-waterman.co.uk

I've always thought of shopping malls as a way of keeping the sort of people who go to shopping malls off our streets