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I'm still thinking about the outrage over "dynamic pricing" that's surfaced recently. Fluctuating prices based on how much a person needs/wants it... can we just call it price gouging? And I'm really curious if it's now time for EQUITY-BASED pricing to thrive? 👇🏽

I do equity based pricing for most of my products and services for a variery of reasons. The Q I get the most is: "Doesn't everyone just choose the lowest price? Surprisingly, MOST people choose the middle or highest tiers. But I'd still do it even if the majority chose the lowest tier. 🤷🏽‍♀️

THIS is the kind of world I want to live in. Full of trust, justice, fairness, choice, etc. Not one where we (literally) CAPITALIZE on people's hardships. 🤢 And based on the responses I'm seeing these days, I think more people might be ready for equity based pricing now. What say you?

You think gen pop is ready for this idea to go mainstream? I think they'll be more open than they were a month ago. Both as buyers, and as the people setting prices... 🤞🏽 Would love to see more of it

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