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I'm still thinking about the outrage over "dynamic pricing" that's surfaced recently. Fluctuating prices based on how much a person needs/wants it... can we just call it price gouging? And I'm really curious if it's now time for EQUITY-BASED pricing to thrive? 👇🏽

It's basically the polar opposite. Instead of taking advantage of people who might be in a pinch, can we agree to LET THE PEOPLE CHOOSE a price that suits them? Could be 💸$0+, or 💰 from a set range, or 💵 predetermined tiers

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I do equity based pricing for most of my products and services for a variery of reasons. The Q I get the most is: "Doesn't everyone just choose the lowest price? Surprisingly, MOST people choose the middle or highest tiers. But I'd still do it even if the majority chose the lowest tier. 🤷🏽‍♀️

THIS is the kind of world I want to live in. Full of trust, justice, fairness, choice, etc. Not one where we (literally) CAPITALIZE on people's hardships. 🤢 And based on the responses I'm seeing these days, I think more people might be ready for equity based pricing now. What say you?

Whatever you want it to! I'd say pick ONE thing for now. I'd suggest not starting with 1:1 time... but a product or group offer might be a good way to dip your toe in. I do tiers, with a "standard" price, and one higher, one lower. Here's an info page on my tiers: docs.google.com/document/d/1...

docs.google.comTiered Pricing 2025The myriad forms of systemic oppression have resulted in widespread economic disparity (among other things). I use tiered pricing in recognition of this fact. Everyone’s financial situation is unique...