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I need corporations to understand that not every purchase I've ever made in my life needs to result in receiving a weekly newsletter forever.

Well *I* know that and *you* know that, but the brands don’t fucking know that, so maybe we need to find a way to put boundaries around that “relationship”

I believe in our collective ability to move the Overton window back to "your brand doesn't necessarily get to have a relationship with consumers".

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I think what I’m comfortable with is something like the Shop app, where they send me the odd notification about people I’ve bought from in the past. Make it all like that and I don’t mind it!