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1. Find your friends! I've found most of mine with: - Starter packs blueskydirectory.com/starter-pack... - the Chrome extension 'Sky Follower Bridge' www.sky-follower-bridge.dev - @theo.io's Follow Finder, which lists people who are followed by lots of people you follow bsky-follow-finder.theo.io
4. Custom domains My handle here is my blog's URL, which I think is pretty cool. You can use your own domain for your handle too, with the instructions on this page. Even if your domain is shared with others, you could still have a handle like yourname.domain
5. Labelers Bluesky lets people set up custom labels on posts, which are sometimes used for moderation, categorization, and even games. You can find and subscribe to some here. I subscribe to one called 'Art Theft Labeler', which labels posts containing stolen art.
6. Random features you didn't know about. If your post includes a link, you can wait for the preview to show up, and remove the url, and the link stays there! This also saves characters from the character limit.
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7. Search There are some good advanced search options on Bluesky! You can filter searches with who it's from, to, who it mentions, which language is used, and dates.
Adding some more that others have suggested! 8. If you missed Tweetdeck for twitter, there's an equivalent here called Deck Blue H/t @chanler.ch
For brands I think this one is the biggie. Deck Blue allows you to use markdown, which in turn means no more horrible boomer links and a glorious new world of neat, pretty posts that really stand out.