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Found a conventional use for atproto (replacing high school state associations/athletic conference/school sports websites) the other day and built a spec because I couldn't help myself. it's live but I'll share a blog post about it before sharing

I love this! I was thinking about a branding project around doing identities for companies small and large in a shared fictional world.

my fictional state of Jefferson was a lot more expansive than the "real" one, I took parts of Southern Oregon, Northern California, Nevada and Idaho to make mine. I'll spare the lore, but the high schools, mascots and city names are all very intentionally designed.

I do love how Jefferson devours part of Idaho counter to those Greater Idaho plans

them: we want our own state! me: "you are *not* gonna like this"