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Thanks for the kind words about Airglow! I've been thinking quite a bit about that issue, and changed my mind every other day

I think it's nice that we are in this "exploration phase" right now. Letting users pick might be ideal, but it would definitely be consusing for newcomers when they signup on an other app to choose wether they want to use a different social graph or not

Good points well made. I really like what you said in the article about split identities. Delineations between work and creative sides of my graph make sense. I feel like the sweet spot is around user choice and reduced effort.

Each time I join a new social app on the Atmosphere, I'm starting from zero. Why? I've been building my network here with intention. I started from zero ~18m ago. Why make me do it again? The people I follow aren't accidental, they're a considered list. Making me rebuild that in a new app is a tax.

This is also works against builders. The fastest route to an active community is letting people arrive into one they already belong to. If I see my people on day one, I can use that product socially from day one. Steer me into a new empty graph schema delays the moment a product feels alive to me.

One clear benefit of an open social graph is its portable, interoperable nature. Every app that rolls its own social graph quietly opts out of that value for users, and for itself. The Atmosphere's long-tail value lives or dies on graph portability. Share the graph, and everyone wins.