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Nick Mudry
@nickmudry.com

AFAIK this is only for builds that are not through certification. Xbox has (had?) a way to preview flight builds that do require this, but otherwise the publisher can get 5x5 redeemable codes for games and DLC on Xbox, no Gamertag or email required.

Jeff Gerstmann@jeffgerstmann.com

Are people actually doing this??? I've received plenty of early Xbox codes over the years and I've only ever had to do anything like this once for some weird preview build. Occasionally you get a "tell us your gamertag" but even that's rare and typically only for games with always-on servers.

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Nick Mudry
@nickmudry.com

IIRC the only times I’ve ever needed to ask for platform ID information (or been asked) is for the preview flight feature or as Jeff points out if the build pre-release has a server that is whitelisting users for extra security/testing/whatever.