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Time to be a buzzkill but the NWSL paying for a high-profile photographer/influencer to post photos of Ronaldo — who has faced multiple sexual assault allegations — as part of their summer of soccer to advertise a women’s soccer league……… Why.

rachel

@spacewavesart.bsky.social

3 July

can you explain to me what that whole project actually is? i have never felt less connected to this league than i do lately because between AI and people i dont know i feel like i’m tripping

Meg Linehan

@meglinehan.com

It’s not really meant for people who already watch the NWSL, it’s a brand reach attempt for them as they try to leverage the World Cup. I am mostly in favor of it but I find this pick absolutely baffling.

3/7/26, 12:09 am0 reposts31 likes

rachel

@spacewavesart.bsky.social

3 July

i have a lot of feelings about integration opportunities but orlando isn’t even in the trailer that plays in every stadium so me missing marketing spots could be elder millennial user error, too. it’ll probably all hit my feed after tomorrow. i just want to look at something other than ronaldo