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Mandy Mitchell
@mandymitchell.me

This morning, I saw a bag of marshmallows labeled “jet puffed”, and I started reflecting on how many marshmallow brands feel the need to comment on puffiness (even fictional brands, like Stay Puffed in Ghostbusters) 1/

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Mandy Mitchell
@mandymitchell.me

And now I find myself wondering: was there ever a time when the puffiness of marshmallows was ever in doubt? Can you *have* an un-puffy marshmallow? And this leads me to wonder: what to vendors have to *hide* that they feel so compelled to loudly advertise one of the most obvious product traits?