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To grow the ATproto network, Bluesky has to grow a lot more. If Bluesky doesn't grow, it's just gonna disappear. It's not like Mastodon, which is perfectly happy to stay small. If Bluesky doesn't grow, it is going to die alongside the network.

Jake Gold@jacob.gold

Nothing Bluesky PBC does matters if the Bluesky app fails to reach mainstream scale. And if it reaches mainstream scale, everything else, including monetization, is easy. So @toni.bsky.team here's your scorecard so far:

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quick question: can you expand on the statement "if bluesky doesn't grow, it is going to due alongside the network"? it just seems to go against everything promoted by the protocol, so i'm curious (ex: interoperatility, self-hosting, etc.)

I think it's unrealistic that it will stick around in its current form if it doesn't grow. It's designed for scale, and optimizing for it. It's a fairly different approach compared to Mastodon, where instances are small monolith easy to self-host but the whole network is harder to scale.

Pros and cons with both approaches. I think there is value in scale, especially if you wanna build an ecosystem, but also if you wanna be the place where things happen that Twitter used to be (and X still is).

maybe i'm misunderstanding, but from fig's showcases of @microcosm.blue and talk at #ATProto_NYC this year, i was under the impression that hosting the PLC is only a few gigs in totality now in addition, bluesky has started reaching 2012 twitter status for certain niche groups... (1/3)