To grow the ATproto network, Bluesky has to grow a lot more. If Bluesky doesn't grow, it's just gonna disappear. It's not like Mastodon, which is perfectly happy to stay small. If Bluesky doesn't grow, it is going to die alongside the network.
Nothing Bluesky PBC does matters if the Bluesky app fails to reach mainstream scale. And if it reaches mainstream scale, everything else, including monetization, is easy. So @toni.bsky.team here's your scorecard so far:
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