Post

Lukas Hermann
@lukashermann.dev

Growth before and after solving churn. It was very much worth it to fix churn in exchange for slower but more steady growth. I think this is part of building a good product 👌

Alex Suzuki
@alexsuzuki.com

Thanks, much appreciated. 😀 I find actual churn hard to measure using just Paddle‘s (or others) tooling. I have lots of customers who evaluate with a gmail or personal corporate amount, then „fake-churn“ before knocking on the door asking for Enterprise pricing or signing up with a group alias.