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Thanks, much appreciated. 😀 I find actual churn hard to measure using just Paddle‘s (or others) tooling. I have lots of customers who evaluate with a gmail or personal corporate amount, then „fake-churn“ before knocking on the door asking for Enterprise pricing or signing up with a group alias.

The elephant in the room: what were the main churn reasons, and how did you address them?

Not extend, but purchase again when they have another event. We had people buy it over 10 times already.