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Legendary Star Wars creator George Lucas has expressed his dissatisfaction with focus groups, insisting the audience “doesn’t know what they want to see.” https://bit.ly/4ymQtYf

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I agree, they're far from my preferred Star Wars material but at least the prequels followed the vision George Lucas had. Not a studio or a group of shareholders but one director. Rogue One and Andor are great for the same reason, they follow what the director wanted and not a checklist for socials.

He is absolutely right. I hate the expression "who asked for this?". Nobody asks for anything, because what we end up liking and obsessing over are things we never dreamed we wanted. That's the magic of storytelling.