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🎵 Spotify is introducing AI Persona labels for AI-generated artist profiles from September and will remove AI Personas from editorial and algorithmic recommendations by default. The move follows the meteoric rise and backlash against the AI-generated ‘band’ The Velvet Sundown.

Greater transparency through labels and AI credits is a positive start. But Spotify’s move also highlights the wider changes GenAI is bringing to creative work, from job displacement to other issues around the unauthorised reproduction of artists’ names, likenesses and styles.