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🎵 Spotify is introducing AI Persona labels for AI-generated artist profiles from September and will remove AI Personas from editorial and algorithmic recommendations by default. The move follows the meteoric rise and backlash against the AI-generated ‘band’ The Velvet Sundown.

bbc.co.ukSpotify to introduce AI badge after fans make feelings 'clear'The new feature, starting from mid-September, will tell listeners if an artist is AI-generated.

Institute for the Future of Work

@ifow.org

Greater transparency through labels and AI credits is a positive start. But Spotify’s move also highlights the wider changes GenAI is bringing to creative work, from job displacement to other issues around the unauthorised reproduction of artists’ names, likenesses and styles.

13/8/26, 9:42 am0 reposts0 likes

Institute for the Future of Work

@ifow.org

13 Aug

Our Creative Industries and AI: Good Work Research Report, produced with music and audio industry unions and freelancers’ associations, explores the risks of displacement and financial loss - and also captures the less visible moral, emotional and reputational harms experienced by creative workers.

ifow.orgCreative Industries and GenAI: Good Work Research report - IFOW