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Stores like Steam are crowded and a good game can stay invisible. Five studios built audiences by posting raw, unfinished work long before launch. 5 lessons from their devlog habits: 👇

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1️⃣ You can validate a game with devlog clips before building the full game. Pounce Light posted prototype castle builder videos to TikTok, found strangers wanted it, and grew a 25k newsletter from early clips.

4️⃣ An incomplete but playable build can serve as the devlog itself. Motion Twin put Dead Cells in Early Access at 30-40% complete, then used Steam posts to show new weapons and shape plans from feedback.