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European Environmental Bureau🍃
@eeb.org

Can you tell sustainable products from #greenwashing? New EU rules are making it easier, and so is the #EUEcolabel! The Empowering Consumers Directive bans some misleading marketing tactics and raises the bar for green labels. Now we need governments to enforce it swiftly. 🧵👇

European Environmental Bureau🍃
@eeb.org

Meanwhile, the #EUEcolabel remains a powerful tool to guide consumers and help the companies offering the greenest products to stand out🌼 And the good news is: the label keeps growing, with the highest level of products and licenses ever recorded📈 Read on: meta.eeb.org/2026/10/08/c... @beuc.eu

meta.eeb.orgCan you trust that green label? New EU rules are making sustainable shopping easier - New LeafTelling sustainable products from greenwashing is too often a guessing game. This is set to change, thanks to new EU rules and the EU Ecolabel, write Roberta Arbinolo and Miriam Thiemann.  From food a...

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