Post

Fun (painful) SEO fact. I oversaw the (unsuccessful) migration of a very popular travel brand that was aquired by a well known financial (pay later) brand. From the outset, myself & others I worked with, said it was a very bad idea. The result? The original brand died.

13/9/25, 10:22 pm0 reposts4 likes

Dean Cruddace

@devs.uk

13 Sept 2025

But the brand aquirer SEO was adamant. Apples to oranges, never works. Worse still, you kill the fundamental of why the site worked. This is the beauty of SEO, we've done this a thousand times and more. Personally, i learned a dev technique. The other SEO learned lessons came true.

Terry Van Horne AKA Webmaster T

@terryvanhorne.bsky.social

15 Sept 2025

SEOs of big brands often believe their site is special... Dave and I were asked by a large UK USED CAR site why they couldn't rank #1 for New Ford Taurus. SEO just couldn't grasp that a used car site will never rank #1 for a new car query

Ammon

@ammonjohns.bsky.social

15 Sept 2025

I rarely say never. I merely point out what they'd need to do to surpass the reputation of every other new car dealer selling that model, and Ford themselves. If they have the billions, there's always a way.

Terry Van Horne AKA Webmaster T

@terryvanhorne.bsky.social

16 Sept 2025

IMO, that is like ranking for something that you can't convert and is a total waste of my time and most importantly clients money. Unlike many SEO I do believe if I rank something it DESERVES to rank and is a positive addition ie it improves the SERP! I see your point... just a different opinion