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The ad agency mentioned that the campaign worked — by the end of the 6 months 184 people voluntarily contacted the helpline and 44 people were referred…If I did the basic math correctly it only cost ~$6,000/per individual who contacted/were referred to the helpline broadheadco.com/work/categor...
broadheadco.comOur Work – Marketing Agency Portfolio | broadhead.
OMG this is real. Noem literally tried to poast away a meth crisis. www.nytimes.com/2019/11/18/u...
nytimes.com‘Meth. We’re on It’: South Dakota’s Anti-Meth Campaign Raises Eyebrows (Published 2019)
Insane. “I thought that it was the most ridiculous, unprofessional waste of money,” he said. "I literally wondered if a 10-year-old had written the campaign.” www.nbcnews.com/news/amp/ncn...
nbcnews.comSouth Dakota's 'Meth. We're on it.' campaign is funny but state officials say the meth problem is deadly seriousMeth use is surging in South Dakota, and the government is desperate the stop a crisis they say is hurting every resident in their rural state.