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David Ciani
@davidciani.com

In internet speak: "not an ad" mean "this is not a communication that we would be required to identify as an advertisement pursuant to federal law (15 U.S.C. § 45)".

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David Ciani
@davidciani.com

Restitching together the broken thread. Context is complaints about this advertisement:

Bluesky@bsky.app

This is NOT an ad for @alexgibneyfilm.bsky.social’s new documentary “MUSK” (in theaters now). We are promoting it for free. Join us right here on October 20, 2026 at 9am Pacific/noon Eastern for a livestream hosted by @niedermeyer.online.

David Ciani
@davidciani.com

Compliance with that law and its implementing regulations is so poor that many people assume you are violating any time you are promoting a commercial product or service. Because of this, when posting online, many people will explicitly call out when they *aren't* making a covered communication.