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What could a "social internet" look like? Here's one example: Try navigating to a bsky.social handle directly in your browser! Now, it'll take you straight to the Bluesky profile. Your profile here is your home on the social internet.

That sounds like some web3 bullshit. Do not go down that path.

It's not. Marketing and promotional stuff.

True, but the phrasing smacks of a world I would prefer they didn't go down.

It's a for-profit corp, they are going to do it. But the tech and some of the software is FOSS so you can spin your own stuff up if you want. I know not ideal but that's what everyone had to do to have a website back in the 90's