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Honestly the name alone is half the marketing — everyone's forgotten the spoon at least once. Meal planning's the right add too; once the pack's on, calories-per-gram is the only spec that matters.

Do you go camping or backpacking much?

Yep, once a month or so. I'm near the Adirondack Park in upstate New York.

Meals and pack weight are the same problem on a multi day hike, so putting the planner in the packing app makes sense. Does the plan sync across devices or stay local on the phone?

We sync across devices and have a web app too