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Interesting read, though I find it funny that the writer opens with the Kingdom Hearts collab. The only KH I ever played was the one with Toy Story because that’s the only Disney thing I love, and all the characters behaved like body snatchers, not at all like themselves.

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"The simultaneous proliferation of AI, social media, and the massive success of unlikely brand collaborations have blurred the lines of how characters are portrayed, and how the characters’ brands portray themselves in turn." @sam.robotsfightingdinosaurs.com on Fortnite's uneasy brand crossovers:

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