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Mostly helping start ups, small businesses, local libraries. I'd been doing this as a side gig for about 6 years at that point. AWS had launched in 2006 and in 2007 I started to see a lot of my sysadmin gigs dry up. "Our developers can do all that themselves now, we don't need you."

At the time I was young and naive and figured that was that. I limped along for a few years. Then in 2010 I saw a huge surge in new business. The story was always the same: "We were wrong, it turns out reliability/scaling/production readiness isn't easy. Please help. We're in trouble."

It took 2 years to go from "We're in a new easy-button world" to "Oh my god what have we done." Jer and PocketOS were themselves just trying to run a small business and do the best they can. They trusted their infrastructure (and now development) providers. They weren't wrong to do it.