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Let's play a game. These are ad+affiliate-supported "informational/niche" sites Blue Xs = Google winners Red Xs = Google losers Give me a URL of a site that fits this profile, and without telling you what the axes mean, I'll show you where it lands on this chart

comparitech.com

Interesting. Almost straight down the middle. Should note: "losers" in this chart = sites that lost ~99% of traffic.

Hrm...maybe I should do more prominent ones...guru99.com?