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If you want to change your behaviour, you have to change how you feel — it can help to turn it into an act of rebellion! Addicts oft describe "rock bottom" as the turning point where they see the drug as ruining their life and they feel righteous indignation to fight back at every turn.

Want to save more? Companies try to get you to buy stuff you don't need by abusing your psychology. Companies don't care about you. Colourful advertisements and "dark design" should trigger a fighting instinct to hold onto your money instead of surrendering it to feed their profit. Et cetera.

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