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That jump says more about the channel than the game - his audience arrives already wanting this, so they stay. Did the 10 minute drop-off move too, or only the long tail? If the first ten minutes hold either way, onboarding is fine and discovery was the real problem.

The 10 minute drop-off rate changed as well, but the game has received quite a few updates to improve the onboarding experience. I wouldn't attribute that to Splattercat's video. But I know there's still room for improvement when it comes to discovery. It can definitely be better!