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Over the course of Jon Ossoff's campaign for reelection to the Senate, the 39-year-old Democrat has vaulted to national stardom thanks in no small part to the power of short-form video. Read more on Ossoff from @aidanmcl.bsky.social: vanityfair.visitlink.me/AQ0dsa

Vanity Fair

@vanityfair.com

Jon Ossoff's pervasive presence on social feeds is a consequence of the clip-centered nature of his campaign, which churns out atomized video from his rallies and debates, and it has established Ossoff in the common liberal imagination as a great Democratic hope of 2028.

vanityfair.visitlink.meJon Ossoff Is the Short-Form Video CandidateIn the age of vertical video, political messaging lands in bite-size clips. No Democrat is thriving in this new world quite like the young senator from Georgia. Maybe 2028 has already started.

26/10/26, 4:54 pm1 repost6 likes

VJM4democracy

@vjm4democracy.bsky.social

Very reminiscent of JFK in 1960