Director Pablo Larraín Launches Pijama, An Affordable Movie Rental Service to Help Fix the Distribution Business (Exclusive)
bit.lyDirector Pablo Larraín Launches Pijama, An Affordable Movie Rental Service to Help Fix the Distribution Business (Exclusive)If there’s an unspoken consensus at this week’s European Film Market — one already felt at Sundance and so many film markets before — it’s that the tried-and-true systems of independent film sales and distribution remain under enormous strain, if they’re not outright broken. In an ecosystem squeezed by the brutal economics of streaming and the continuing struggles of the theatrical model, far too many worthy films go unsold and unseen. Enter the Larraín brothers and their startup video service, Pijama.
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