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Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.

This week's edition of Vectorscope, dropping Tuesday morning, I talk about the importance of staying grounded in the midst of hype cycles. If #cybersecurity #marketing is your jam, get a fresh dose of strategy, trends, and insights delivered to your inbox. vectorscope.thechiefmarketer.com/subscribe

vectorscope.thechiefmarketer.comVectorscopeVectorscope is your essential cybersecurity marketing newsletter, distilling complex trends into precise strategies.

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