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While a lot of folks are understandably concerned about the loss of mass market paperbacks, there’s perhaps a more positive interpretation of this story. 🧵 1/5

MMPs became popular as the cheap option to buy books through grocery stores and news stands. They were an intentionally low quality product with weak spines and low-grade paper. 2/5

Nowadays when people are opting for a cheap entertainment experience, they are more likely to swipe through content on their phone. That is, we get our cheap thrills through our phones, not MMPs. 3/5

But when someone wants a more focused & pleasurable experience than they can get on their phone, they are more likely drawn to the high-quality paperback or hardback version of a book. 4/5