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hey, tiktok will never admit it publicly, but a lot of their internal marketing to clients shows their plan is to "make each account viral at least once" because it makes the content poster more likely to return and reupload/utilize the platform IG has similar internal docs, btw

dax@thdxr.com

some people are suffering from an extreme addiction to attention have seen it on here where someone's post blows up and the taste of attention ruins them they end up mechanically searching for anything they can say or do to try and experience it again 1/2

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the content plan is circular for these companies: 1. make a random upload go viral 2. stop highlighting that creator 3. force them to 'collaborate' with other creators to get promotion 4. document the web of reach from similar creators/collaborator 5. advertise to viewers 6. repeat