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Imagine things being so bad that your best solution is to cut yourself off from Google Search traffic. I don't think that people realise just how much of a bad actor Google has been, for year. No other company has damaged the web nearly as much. 🧵 www.adweek.com/media/publis...

adweek.comPublishers Are Preparing to Opt Out of Google SearchThe nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators

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