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OMG this is truly the apocalypse

I always just thought that was the American Chocolate experience. like American Chocolate technically cannot be considered "chocolate" in other countries who pay attention to their food. also I always thought Sir Terry was talking about Hershey and America here wiki.lspace.org/Guild_of_Con...

Wow, I 100% assuemd it was me too. Some tastes change over time, I just assumed I'd 'outgrown' it? Funky.

The worst part of growing up is finding out your childhood memories have been through a cost-cutting meeting.

Same here!

"It’s important to remember that as bad as things are, they can always get worse." Nominally about chocolate but really about the world.

It’s also gotten ridiculously expensive. $20 for a bag of fun sized (the shitty kind) halloween chocolate! Feels like chocolate, and coffee for that matter, are about to become luxury items again thanks to tariffs and climate change

oh I could tell immediately, pretty sure it happened during the pandemic to Reeses

American chocolate is incomprehensible to the rest of the world

That’s why you stick to Swiss or Belgian. Although truth be told pretty much any chocolate is better than American chcolate

I’ve been using Guittard chocolate chips for making fudge. It’s good stuff.

I use Guittard cocoa powder and chocolate chips for my hot chocolate. It’s always a hit with whoever I’m serving it to!

It's like people saying all American cheese sucks because they saw Velveeta once, and then refused to listen to any other evidence ever. Ah well.

...the other larger US chocolate operations, including Mars and the American version of Nestle, started doing it just because it was what Americans expected.

I had a Hershey's kiss my aunt brought back from America when I was... idk somewhere in my tweens probably? Then tried a Hershey's bar in Florida when I was 14, because it couldn't have been as bad as I remembered, right? Honestly I don't want to imagine what it's like now it's got "worse" 🫪😅🤣

Chocolate prices are through the roof now with tariffs. A bar of like actually good real chocolate starts at like 8 bucks. Big corps making sugar slop are never going to pay the price for real cocoa.

I'm old enough to remember a time when, if you wanted some bad chocolate, you had to buy those little chocolate footballs from the bulk bin at the gas station.

You can average out the changes by making chocolate-dipped brussels sprouts.

nope, I'm wrong! The cocoa plants are going away! 🥺

Replacing cocoa butter with "vegetable oil" often means palm oil in particular. We haven't fixed West African economies, we just added "the destruction of Asian tropical rainforests" to the mix so the executives of megacorps can stay rich.

Do you expect this sea of William Faulkner novel characters to be capable of humility or introspection?

There were two things that brought me joy and peace in this world. Mass Effect and chocolate. The world introduced me to both, and then slapped them out of my hand like a misbehaving child. Truly, these are horrible times.

I had a Reese’s PBC for the first time in a few years and the peanut butter was back to what I remember as a kid. This was after the grandson went viral and Hershey’s confessed. The chocolate has gotten worse and it pains me every time I remember that they own the Cadbury’s name in the U.S.

This is so funny to me because ages ago I had a Hershey's here in Europe as a novelty thing for waaay too much euro and it tasted worse than the worst bottom-shelf chocolate-like thing they sell for making frosting And it's *worse* now??

British chocolate has enough reasonably-priced higher-end brands to hold the lower end ones in place. America has by-and-large monopolies...