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Rick Gualtieri
@rickgualtieri.com

So, I ran a weeklong test of nothing but FB sales ads, to get a baseline. Starting a weeklong test of nothing but FB traffic ads. Same creative and audience, but different Ad type. So, I have clean data to compare. As for why...

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Rick Gualtieri
@rickgualtieri.com

Sales are supposed to, in theory, provide a "higher quality" of audience, i.e. those more likely to buy. But the tradeoff is they cost more. Whereas Traffic ads will sent a ton more traffic to your links at a greatly reduced cost. Caveat, they're mostly lookyloos (again in theory)...

Rick Gualtieri
@rickgualtieri.com

The fear of course in traffic ads being how many of those cheap clicks are FB bots and not real people. Anyway, the test is "quality" vs "velocity" to see if one holds vs the other.