Post

While Mich Golden sales represent just a sliver of AB InBev's $59 billion annual revenue, the beverage giant keeps churning out the product, almost exclusively to satiate demand in Minnesota.

racketmn.comHow Michelob Golden Light Became Minnesota’s Signature Summer Beer - RacketOur state's go-to macro lager is more than a lawnmower beer: It’s a testament to the quirks of Minnesotan life.

2/9/26, 2:01 pm8 reposts48 likes

Nate Miller

@atarifan2600.bsky.social

2 Sept

We took the AB tour in Saint Louis. Before the tour even started, I heard other people excitedly buzzing about the free tap room at the end… and they had Mich Golden! The name was spoken with a hush of reverence, familiar to me as a beer nerd as my cohort talked of Pliny, Heady Topper, or Utopias.

Anders

@derzquist.net

2 Sept

Reactions to this article seem split between "I didn't know Mich Golden was popular" vs "I didn't know Mich Golden's popularity was exclusive to Minnesota"

Anders

@derzquist.net

2 Sept

Also funny to see people argue "No actually I think this other beer is more popular, not based on sales, just vibes"

Jimmy Lonetti

@djgloverepair.bsky.social

2 Sept

"Cold filtered" is such a dumb brewing slogan. As anyone with even a little brewing knowledge knows it's how every beer is filtered.