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If you're still grappling with whether or not to keep engaging with X/Twitter, it is interesting to see what UK Higher Education Institutes are doing...

Instagram is now the only platform with 100% adoption by HEIs, and their largest audiences are on LinkedIn (176K followers) and Facebook (169K), followed by Instagram (79K) and X/Twitter (68K). Only 10% are using Bluesky and 6% Threads (none use Mastodon).

Switching to new alternatives is a trade-off between your values and the reach you want your research to have. However if you want your reach to be inclusive, you have to weigh up the continued online abuse reported on X against your desire to reach those who still mainly use X.