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Okay, fun aside, the answer is more likely that it's a marketing function. You own the name "borscht," whenever someone mentions the vaunted threat actor SPICY BORSCHT, someone relevant with the power of the purse may think of your CTI firm.
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very important addendum to my thread before someone reads this and gets offended by a subskeet: I want your freak flags to fly, analysts, have fun, I just need us all to acknowledge at some point that this is kind of silly goose stuff bsky.app/profile/did:...
I can respect it and I want analysts to be having a good time, I just want it to be acknowledged that it's kind of wacky