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Most people approach habits the wrong way. They focus on the outcome and the process: "I want to lose 10 pounds" "I will start exercising and dieting" But they forgot about the role of identity: "Who do you need to become to achieve that?" Let me explain:

1. Your brain likes consistency between your identity and actions. When you think, “I'm not a morning person,” hitting snooze feels right. But if you switch to, “I’m someone who values my mornings,” waking up becomes part of who you are.

I see this often and even saw it in Atomic Habits, but it's just very hard for me to rationalize "lying" to myself, or stretching the truth, even if I know doing so will be more likely to be true in the future. I mentally have to put an asterisk in an identity I strive for but am inept at

Or I guess in other words, it elicits a very strong sense of imposter syndrome