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Are product and marketing the ultimate frenemies? Different tools. Different timelines. Same goal: build something people actually want. And when they don’t get along? Everything breaks. 🧵

In this episode of Technically Lit, I sat down with growth leader Alex Mann to unpack why product + marketing tension runs so deep, and how to fix it.

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We got into: 🤝 How product and marketing can finally stop stepping on each other’s toes ⚙️ The GTM operating system that actually works for early-stage teams 📉 Why “growth loops” became buzzwords, and how to make them real again 🧠 Building marketing systems that learn, not just launch