need product differentiation?
overhire a #CSS front-end team and ask them to:
- polish whatever
- add delight wherever
and watch as your product becomes smooth and buttery while everyone else's gather dust and crust
UI is a huge space offering differentiation via quality
It's amazing how many Steam reviews come down to the UI of the game. I honestly believe it's one the most important aspects of any piece of software. Heck, Apple originally built its brand on having an easy to use UI.
I once proposed the idea of a consulting agency of tech-head gun guys (more common than most people think) who go into game studios to explain how suppressors do and don't work, smack everyone who calls magazines "clips" and make sure the AK-47s aren't ejecting to the left.