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Love @jessehanley.bsky.social's "Build the hard thing." Trying to figure out what the other pieces are to that... "Build the hard thing... that you're excited about and that people are actively searching for." We don't want people putting themselves through a world of pain for not much payoff.

the tricky part of "actively searching for": people search for problems, not solutions. the gap worth building for is where there's clear demand but nothing satisfying it — strong search volume, weak results. the "hard" requirement tells you why that gap still exists.

That hasn't been my experience at all. By the time people are searching, they're looking for the solution. "Best email newsletter platform"