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You cannot since it's using public Bluesky data

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For the feed generation, I'd assume they're just pulling posts like the Photography or Artists: Trending feeds do. These all get rendered in the app so blocks, and other rules apply. I haven't seen what "agentic social media" features they're working on but I'm assuming they'd just use pub data

I think you're misunderstanding the scopes and levels of filtering that occurs with feeds. A feed is just a filter of all posts on the firehose, there's no difference in how the feed was created (coded, with a simple GUI like have existed since feeds did, or with the help of Attie or Claude).

It's not currently possible to block a feed from including your posts. Attie is just creating feeds that pull posts from Bluesky in general, which is all public currently. I would like to see the ability to opt-out of feeds, which I don't believe they have yet.

It's a big limitation of ATproto right now, everything is opt-out instead of opt-in. It's built to be open by default.