Between 60 and 70% of B2B SaaS acquisitions involve private equity. Most founders can't tell those firms apart, and Einar Vollset of Discretion Capital / @tinyseed.com says that's exactly the problem. His breakdown at MicroConf Europe. 🧵
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Every PE website says the same thing: Build trust. Advance your journey. Realize potential. Behind that, three completely different strategies with enormous variance in what they'll pay: → Tuck-in buyers, high → Platform buyers, medium → Value buyers, low to very low
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Founders end up here with cold emails for years, then a conversation with two or three firms that all quote the same number. They never spoke to a tuck-in buyer. Watch the full recording: youtu.be/DlTii4y2NHM