Next Fest (and really, Steam festivals + wishlists in general) as every game dev's marketing north star has been in decline for a while, imo. slop makes it much worse but we've been building to this because there's no getting away from Steam.
Next Fest was already a bit of a pointless exercise for 90% of devs. Now the AI slop has made it entirely pointless for 99% of devs I don’t really know what Valve can do about this, but I think it’s fair to say that we pay them well enough, that it would be nice if they’d bloody do *something*