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Just listened to @cedricchin.bsky.social on the Analytics Engineering pod with Tristan (roundup.getdbt.com/p/data-as-an...) I have some thoughts and it basically is about heuristics. As a now content marketer (ish?), I'm thinking a lot about The Practice: the core loop that you do to get better.

What have I learned from The Practice? It was the wrong loop. The best loop for content marketing actually simple: publish all the time. You can see this clearly on my charts. Basically every spike is a new article (or an old one hitting on a particularly zeitgeist-y moment)

And at its heart this is the "problem" with SPC and causal modeling your business: Clearly expressing obvious answers to questions like "how do we improve X" is somewhat verboten in most businesses I've worked in.

As such, data teams are often reduced to ad-hoc "make work" instead of The Practice. It is very obvious to me that I should publish more. I simple don't want to do it. (the irony here is perhaps by saying this aloud I _may_ do it)