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I think the primary factor that led to Bluesky fumbling becoming the next Twitter was pandering to early Twitter nostalgia. There's a very vocal minority who want a return to the chronological timeline based algorithm-free self-curated experience of the 2010s internet. 🧵 1/5

On the modern internet where I can trust an algorithm to find me the content I like, the chronological timeline is an objectively subpar experience. It's a whole lot of work to manually find and follow accounts, just to see every their every post, instead of just the ones you're interested in. 3/5

It's not really an issue of personal preference, either. When you prioritize chronological feed, that impacts new user's ability to find content they like, and creator's ability to get reach. The only people who benefit are the early adopters who built huge networks and reach. 4/5

I'm not clear on how feed ordering preference is not a ... Personal preference. Sure, maybe there should be better UX over feed ordering choice, but it seems to fundamentally be a personal preference, no?

I'm not really surprised that the active user count is in consistent decline and the only growth comes from random Twitter exoduses. But I am somewhat surprised by just how many people I follow have left within the last year. I'm also not joking when I say even LinkedIn has a better UX. 5/5