“When readers don't like a story or they have a problem with it, or they're just sort of skeptical, they tend to click on the byline. The most important innovation in this new bio was our ethics statement. So even just stating it up front had a huge impact.”, Ed Lee, former NYT Trust Editor.
lighthousereports.comHow can the media win back our trust?Trust in traditional media is in crisis. This is what media leaders are doing about it.